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Ahmed Fahmy

Managing Partner

Ahmed is a highly accomplished professional with vast experience across six countries in the Middle East, Europe, and Asia, leading teams of up to hundreds of people and improving operations, strategies, & transformations for over 35 companies across 16 industries. His expertise is further demonstrated through prestigious certifications such as Certified Board Director, Balanced Scorecard Professional, and Lean Six Sigma Champion, obtained from institutions like George Washington University, GCC Board Directors Institute and Cardiff University.

Ahmed, a recipient of multiple global awards for efficiency and sustainability is also a Board Director and an Executive Committee member for multiple organizations.

Professional Experience 
  • Group Head of Business Excellence – Al-Muhaidib Group
  • Principal – Four Principles Management Consulting\
  • General Manager – EGMA Optical Supplies
  • Value Stream Leader, Sr. Industrial Engineer, Regional Lean Coach – Mars Inc.
  • Process Improvement Engineer & Lean Six Sigma Champion – Trane

Mourad Ashour

Managing Partner

Experienced change leader with more than 16 years orchestrating complex projects and strategic initiatives across several industries industries, having built extensive know-how working in global and regional cross functional teams delivering next generation solutions. Skilled in Strategy Deployment, Transformation, Program Management, Operational Excellence, Change Management, Lean Manufacturing, Business Development, Process Mining, Metrics, Best Practices, Customer Experience, Digitalization and Innovation & Technology.

Mourad holds a B.Sc. in Engineering & Materials Science from the German University in Cairo.

His achievements include multiple awards for innovation and continuous improvement, such as the 2019 Kaizen Awards, the 2016 Mena Make the Difference Awards and the 2011 Global Make the Difference Awards.

Mourad is certified in Lean Six Sigma, Project Management, and Master Planning; has strong technical expertise in Process Mining and Data Engineering.

Professional experience
  • ABOU GHALY HOLDING, EGYPT
  • FOUR PRINCIPLES MANAGEMENT CONSULTING, UAE & KSA
  •  4 DEGREES, EGYPT
  •  MARS INCORPORATED, EGYPT, THE NETHERLANDS & GERMANY

Fahad AlSmari

With more than 10 years of professional experience, Fahad has worked across the Middle East and Europe, enhancing over 20 entities in regions including KSA, UAE, UK, Singapore, and Japan. He holds a master’s degree in business administration with a focus on data and economics from Cardiff Business School and a BSc in Engineering from King Saud University.

Certified in Lean Management from Shinka Management Institution, Fahad bring a strong foundation in strategy management, operational excellence and process improvement, supported by his international exposure and diverse expertise.

Professional Experience 
  • Gore Design Completion, Riyadh, 3 years – Continues Improvement Engineer.
  • Cardiff Business School, 1 year – MBA Candidate
  • PWC, Manchester, 2 years – consultant.
  • Sia Partners, Riyadh, Dubai & Abu Dhabi, Consultant / Manager – 4 years.
  • Strategic Gear, Riyadh, 1 year – Senior Manager

Mohamed El Aouad

Mohamed is a seasoned consulting professional with vast experience across a dozen countries in various geographies. He has an extensive experience leading large scale business transformation programs across various industries in the GCC and Europe regions. He held leadership roles in several global and regional consulting firms with extensive exposure to the KSA business landscape. He has a blended expertise in Strategy development and Operations management with a strong track record in advising senior business leaders.

Professional Experience 
  • Principal – EFESO Management Consultants
  • Business Strategy Manager – Accenture
  • Business Transformation Manager – Four Principles Management Consulting
  • Management consultant – GEP Worldwide
  • Business Analyst – Wavestone
  • Project Engineer – Bouygues Construction

Ahmed Attia

Ahmed is a principal technology consultant specializing in digital transformation and enterprise architecture. With extensive experience at leading global firms, including Big 4 organizations and top technology consulting companies such as PwC and Protiviti, he has a proven track record of delivering innovative IT and business solutions that enhance efficiency and achieve measurable results.

Throughout his career, Ahmed has led cross-functional teams to implement digital strategies across diverse industries, aligning technology and operations with business objectives. His expertise spans PMO, enterprise architecture, and ERP systems, supported by professional certifications. Known for his strategic insights and technical proficiency, Ahmed has a proven track record of optimizing operations and enabling organizational growth in both public and private sectors.

Professional Experience 
  • Head, Digital Transformation and Enterprise Architecture Consulting – Transformation Experts
  • Principal Consultant, Digital Transformation & Enterprise Architecture – RMG
  • Principal Consultant, Digital Transformation & Enterprise Architecture – Protiviti ME
  • Head, Enterprise Applications Solutions – LIG
  • Senior Manager, ERP Digital Transformation – Central Bank of Egypt (CBE)
  • Senior Manager, ERP & Digital Transformation – PwC ME
  • Senior Manager, ERP & PMO – Catalyst Business Solutions US
  • Senior Manager, ERP & PMO – Aldar Systems
  • Senior Manager, ERP & PMO – Arabian Construction Company

Mostafa Faisal

With over 15 years of experience in the FMCG and food industries, Mostafa has cultivated extensive expertise in strategic management, financial planning, and commercial partnerships. He is highly skilled in driving cost-saving initiatives, optimizing working capital, and implementing effective financial controls and reporting systems. His ability to enhance cash management and develop strategies that improve business performance has consistently delivered measurable operational efficiencies.

Mostafa’s leadership experience has equipped him with a strong capability to collaborate with executive teams and engage effectively with external stakeholders, fostering business growth and financial excellence.

He earned a Bachelor of Commerce degree in Accounting from Cairo University and is pursuing an MBA at Swiss Business School, expected to graduate in April 2025. As a Certified Management Accountant (CMA), Mostafa possesses advanced expertise in financial management and reporting, enabling him to navigate complex financial challenges with precision and insight.

Professional Experience 
  • CFO- Mama sauce company (by Al Muhaidib Group)
  • Senior Finance Manager- Kellogg’s Company
  • Commercial Finance Manager & RGM Manager- Kraft Heinz
  • Financial Planning & Costing Manager- Wadi Group
  • Financial Planning & Analysis Manager – The Savola Group

Ahmad Tayeh

A Mechanical Engineering graduate from the Middle East Technical University (METU), Ahmad has a proven track record of improving operations in over seven entities across multiple cities in Saudi Arabia.

With diverse experience spanning four industries—Construction & Contracting, Public Sector, Management Consulting, and the Cultural Sector — Ahmad demonstrates adaptability and a strong ability to drive results in varied professional environments.

Professional Experience 
  • Mechanical Engineer & Document Controller – Garah Contracting
  • Consultant – Strategic Gears Management Consultancy

Salman AlHathal

Senior Consultant

With a Bachelor’s degree in Business Administration focusing on Finance, Salman has 4 years of experience leading projects across diverse cultural settings, having lived in Kuwait, Saudi Arabia, and the United States. His professional journey includes working with over five clients across the USA, Saudi Arabia, Iraq, and India in industries such as FMCG, Manufacturing, Logistics, Investment, and F&B.

Salman hold multiple certifications, including Google Analytics, McKinsey Forward Program, Accounting Fundamentals, Financial Markets, and SAP & Enterprise Software. Additionally, he actively contributed to cultural initiatives as a member of the Saudi Club at Saginaw Valley State University, showcasing his commitment to community engagement and leadership.

Professional Experience 
  • Data Analyst at Basamh Group
  • Business Analyst at Almuhaidib Group

Halah Alshammari

With a master’s degree in MSC in Business Administration, Halah has broad experience in consulting and product management. She worked on delivering projects across healthcare, social development, and MSME ecosystems. Her work spans both the public and private sectors, with a strong focus on data-driven decision-making and transformation.

Professional Experience 
  • Consultant – Strategic Gears Management Consultancy
  • Product manager – FamCare

Ayoob Al Hashem

The individual has a strong cultural background with experience working in two Middle Eastern countries and three years of professional experience. They hold a BSc in Mechanical Engineering from Pennsylvania State University and an MSc in Mechanical Engineering from Purdue University, reflecting a solid academic foundation.

Their credentials include certifications in Occupational Safety & Health and Engineering Accreditation from Saudi Arabia, as well as Data Booster Training from PwC Academy. They have gained exposure across 10 industries, including Oil & Gas, Healthcare, Public Sector, Hospitality, and Consulting, showcasing their versatility and adaptability in various professional domains.

Professional Experience 
  • Project Manager – Royal Commission for AlUla.
  • Deals Consultant – PwC Middle East.
  • Business Development Engineer – EPPM.

Lela Torlak

With 11 years of professional experience, Lela has a strong cultural background, having worked in Serbia, the United Arab Emirates, and Saudi Arabia. She hold a Diploma in Tourism and Hospitality from Singidunum University, Serbia.

Throughout her career, Lela have improved operations in over four companies across two countries and gained exposure to seven industries: Aviation, F&B, Hospitality, Customer Relations, Public Sector, Sales (B2C), and Supply & Distribution. This diverse experience highlights her adaptability and expertise in various professional settings.

Professional Experience 
  • Aviation – Etihad Airways – UAE, 5 years, cabin crew
  • Nolus restaurant – UAE, 2 years, restaurant supervisor
  • Real Estate – Serbia, 2 years, sales agent
  • MTS – Telecommunications Serbia, 2 years, supervisor

Mohammad Algargoosh

Mohammad, a Mechanical Engineering graduate from the Wentworth Institute of Technology, brings over four years of invaluable experience. Demonstrating a proven track record of optimizing operations across a spectrum of projects in Saudi Arabia and the United States, he has served renowned entities such as Aramco and Apple.

With his exceptional analytical acumen and a wealth of technical expertise in the construction sector, Mohammad consistently elevates work performance standards. Holding certifications in PMP and showcasing adeptness in leadership capacities, he has adeptly overseen large teams with finesse. Furthermore, his NEBOSH certification underscores his extensive safety expertise.

Professional Experience 
  • SCADA/EMS Display Builder Engineer – Eversource Energy
  • Project Engineer – NESMA United Industries

Ahmed Kamal

Ahmed is an accomplished accounting professional with over 11 years of experience in financial reporting, budgeting, and accounting functions. Skilled in Oracle and SAP ERP systems, he has a strong grasp of IFRS and has held key roles in reputable organizations, excelling in managing financial transactions, preparing statements, and ensuring compliance.

Ahmed’s expertise includes financial analysis, auditing, tax preparation, and policy implementation to improve efficiency. His achievements include reducing reporting time by 25% at Sraco, enhancing payroll accuracy by 15% at Abdul Latif Jameel, and cutting reconciliation discrepancies by 20% at Al Muhaidib Group. He holds a bachelor’s in accounting and finance, along with certifications in IFRS (ACCA)

Professional Experience 
  • Accounting Supervisor – Sraco (SRG Group)
  • Senior Accountant – Abdul Latif Jameel (Toyota)
  • Accountant – Al Muhaidib Group

Alwaleed Abuhezam

Alwaleed has a strong foundation in human resources with experience working in Saudi Arabia and Bahrain, and three years of professional development. He holds a Bachelor of Science in Management from King Fahd University of Petroleum and Minerals.

He has contributed across various HR functions, including talent acquisition, talent management, organizational development, and employee relations, demonstrating adaptability and effectiveness in diverse, fast-paced environments.

Professional Experience 
  • HR Specialist – The Family Office (TFO), Saudi Arabia & Bahrain (3 years)